The global wine landscape is shifting. While traditional markets such as Europe and North America continue to mature, Africa has quietly emerged as the next frontier for wine growth....
For decades, U.S. wine exports have largely focused on Europe, North America, and parts of Asia. Yet, while these mature markets face slower growth and fierce competition, Africa represents...
The global wine industry is undergoing a recalibration. Traditional mature markets face stagnation, while emerging regions are rising in importance. For U.S. and California-based wineries, the continent of Africa...